Google Boxes are BAD BAD BAD

April 12, 2002

These "Google Boxes" that are showing up all over the place are dumb. Why? Because they're self-fulfilling prophecies.

When you put a Google box on your site showing the top 10 results for some word, you're artificially inflating the rankings of those 10 pages!

I don't see any way for Google to know that they're seeing their own results and discount their value. And people thought Googlebombs were a problem...

Stop Googleboxes now!