have browser, will travel Jim Roepcke's weblog, since 1999

30Jan/07Off

It’s orange for a reason

iLounge: Apple unveils iPod shuffle in four new colors

'iLounge: Why orange - the first time in iPod history for this color?

Joswiak: "It's just gorgeous. It's just something that's going to look nice in fashion scenarios."'

Orange is also now an important branding colour for Apple. Don't get it? This image should make it pretty obvious... (click to enlarge)

This is why there is now an orange iPod

But yeah, it is gorgeous, too. :-)

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Jim Roepcke specializes in development and mentoring for iPhone and Mac OS X / Cocoa, WebObjects, and Python.

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