Using RSS for corp. comms

ExpertPR from MediaMap: PR Tactics: Using RSS for corporate communications

"Today, companies -- and, by extension, the agencies that represent them -- can publish their corporate communications content in their online press rooms using RSS-supported, weblog-rooted principles. While perhaps not in widespread use now, the day will come when the online location of a company's RSS feed will be just as much of a PR pro?s email signature file as his or her email address, homepage, and phone number."

Quite a good introduction to why, what, when and where to publicize corporate communications using RSS.

Written on April 10, 2003