eMac: e is not for education (only)
This looks like a great machine at a great price, but they must be making next to nothing on it... that's the only reason I could see that they would limit its sales to teachers, schools and college students. If they made a decent margin on it, I could see no reason for them to limit its market.
I remember when they sold the G3-All-in-One (Artemis) only to the education market. That was a really great machine, but normal consumers couldn't buy them. I saw quite a few of them at UVic.