UserLand’s Back-Door Sell
DaveNet: Our Back-Door Sell
I was initially super-duper excited about the Radio Community Server. I still am.. but I had a case of sticker shock when I saw "less than $1K per network per year".
It's no coincidence that the Frontier community re-awakened when a lost-cost option to use the platform re-emerged. Things haven't been this active since 5.0.2b20, the last free version of Frontier... when 5.1 was released and it cost $899, the community collapsed.
If RCS is a back door sell, I think it should support the small guys too... especially since they're going to make it run on a $39.95 product. (What's the point of a low barrier to entry if the 2nd barrier is way higher?)
I have no idea what RCS is going to cost. (UserLand's calling the price $XXX right now.) But... (pundit mode on) I recommend UserLand considers graduated pricing based on the size of the community. For a community that's only 5 people, $40 gets them Radio, and ... $XXX/4 gets them RCS. (the size of a small project team). For 20 people, $XXX/2 (a small/medium size department). For unlimited users, $XXX. (a whole company, community)
I've been thinking of which communities of people (and which leaders of those communities) could benefit from RCS, and letting their communities/fans/followers blog together. The list is huge. Those big communities would be wise to get RCS... even $XXX dirt cheap.
If RCS doesn't get graduated pricing, then I'd defend the price by saying it's worth it for the out-of-the-box experience (assuming it's as easy to get up and running as Radio itself is).
BTW, if RCS was $[0-3]XX, I don't think graduated pricing would be an issue at all.
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March 8th, 2002 - 12:09
Why not offer the community server for free – and just sell Radio …
March 8th, 2002 - 13:30
On Friday, March 8, 2002, at 12:15 PM, rg wrote:
> Why not offer the community server for free – and just sell Radio …
It’s not a bad idea, but I don’t think UserLand has the people to
professionally support that many users without getting revenue from it.
But I could be wrong. I’d be interested in hearing UserLand’s response
to that but I think I know what it would be.
Jim
March 8th, 2002 - 20:32
certainly a chicken and egg situation going on at UserLand. The need for
revenue from new product sales and the expense of supporting it.
community would work wonders for UserLand. It would certainly be an
interesting departure from previous practices.
previous pricing.