Crappy Tire

Canadian Tire loses fight to call itself 'crap'

WIPO dismissed the complaint and now Canadian Tire has to live with the fact that it has no right to call itself "crappy"

It's true, it's quite commonly referred to as Crappy Tire in Canada, at least, that's what I'm told by people who live in Eastern Canada. Living in Western Canada, I never heard this until I started working with transplanted Ontarioans. For what it's worth, I've never thought Canadian Tire was crappy.

Either way, this is a pretty funny story.

Written on July 4, 2001