primal chaos: Orkin Ad Causes Broken TV Sets

I admit that the first time I saw that commercial, I honestly thought there was a roach (okay, some big ugly bug) on my screen... even though I have never seen a cockroach in real life. I remember yelling to Cheryl who was in the kitchen, "Aw fuck, Cheryl can you please bring the paper towel in here, there's a big bug on the TV se.... uhh, never mind!"